"For the last few years," says Sharon Osbourne, "ticket prices have steadily climbed as artists demand more and more money for summer tours. We certainly want everybody to make money, however we also want the kids to be able to afford to come out and have an incredible experience. If we continued with the traditional touring festival model, we would have no choice but to raise ticket prices again this year."
"We're reaching the same point we did years ago when kids no longer wanted to pay for overpriced CDs," compares Sharon. "As a result, they found alternative ways of getting music. That’s what’s happening with summer touring in this country, it’s out-pricing itself. "
So instead of raising prices, they are making the entire Ozzfest Tour free. The festival itself will be made possible entirely by sponsors (they are hoping to acquire). Bands will only make money by selling merch. Now before I go commending Sharon on her vision of concerts 2.0, notice she has taken quite a bit of criticism on being greedy. She (and LiveNation) aren't doing this out of the kindness of their hearts (obviously).
They are doing this because the music scene (digital, sales, concerts, online) is changing, and they are being forced to adapt. I'm very excited about this development. Putting the power in the people.
If you let them in for free will they support the artists? I would. If you let them in for free will they deal with advertisements & sponsored announcements? I would.